Platform powered by AI, focused on corporate training and employee performance enhancement

Challenge

TalentYou needed to build strong brand visibility and credibility among tier-1 media and industry influencers while introducing a highly technical AI-driven training model—never seen before in Spain—in a way companies could easily understand. Additionally, they faced a strategic challenge: a naming change, which added complexity to the launch and media positioning.

Approach
  • Press Releases & Announcements: Simplified complex AI concepts for broad media coverage
  • Thought Leadership: Secured key interviews to reinforce credibility
  • Media Engagement: Targeted top-tier media to maximize reach
Objective

Position TalentYou as a trusted leader by engaging top-tier media and influential journalists, raising awareness and ensuring a clear understanding of its AI-powered training solutions.

Results
  • 40+ original stories in national, regional, tech, and business media