Minicoders is a global educational gaming platform that develops video games to teach kids computational thinking
Challenge
Minicoders, an EdTech platform creating educational video games in the Metaverse, needed to generate strong awareness for Magic School, its first play-to-learn game that teaches kids to code. With limited resources and a €350,000 fundraising round, the challenge was to gain traction on Roblox quickly while competing in a crowded market.
Approach
- Press Releases: Distributed across Spain, the UK, Portugal, and France for maximum visibility
- Media Reviews: Engaged journalists for positive coverage
- Showcase Event: Hosted a demo for journalists and investors
Objective
Establish Magic School as a go-to coding game for kids by securing media placements in key markets—especially Southern Europe and the UK—to build brand reputation and attract early-adopter parents.
Results
- 100+ media articles published
- Featured in top-tier national mainstream media outlets, including El País, La Vanguardia (Spain), and Sapo (Portugal)
- 50,000+ organic players on Magic School in Roblox within the first few months post-launch
